If you are interested in receiving updated information on Midtown Largo Station, please email jmelton@kettler.com.
]]>Leesburg, VA
Developers Cypress Equities and Kettler, and global private equity firm The Carlyle Group, announced today the closing of $217 million in construction loan proceeds for The Village at Leesburg development in Leesburg, Virginia. Located at Route 7 and Crosstrail Boulevard, The Village at Leesburg is a 1.2 million square foot vertically-integrated, four-story village consisting of residential, retail, restaurants and office. Sovereign Bank is the administrative agent for several national and local financial institutions that are providing the loan for the project.
“The Village at Leesburg captures the sense of the city by bringing a high level of fashion, dining, and entertainment with nationally recognized premier retailers,” said Richard W. Hausler, President of Kettler. “This closing proves quality projects in desirable locations are still moving forward.”
Encompassing traditional planning and design characteristics with an upscale urban feel, The Village at Leesburg will be a welcome destination for residents of the Washington, DC metropolitan area. The open-air shopping center will feature a Wegmans Food Market, a family owned supermarket chain known for its innovation and customer service. Additionally, there is a strong commitment from a number of local and regional retail stores and premier restaurants new to the area along with several premium national specialty retailers.
The Village at Leesburg is accessed by a new interchange, which bridges Route 7 and has approaches to and from River Creek Parkway to the north and Crosstrail Boulevard to the south of Route 7. The $31 million interchange is under construction and expected to open by July 2009. The Village Center is scheduled to be completed in Spring of 2010. Cypress Equities will develop the retail portion of the project, while Kettler will develop the office and residential components of the project including 335 luxury apartments.
About The Carlyle Group
The Carlyle Group is a global private equity firm with $81.1 billion under management committed to 60 funds. Carlyle invests in buyouts, venture & growth capital, real estate and leveraged finance in Africa, Asia, Australia, Europe, North America and South America focusing on aerospace & defense, automotive & transportation, consumer & retail, energy & power, financial services, healthcare, industrial, infrastructure, technology & business services and telecommunications & media. Since 1987, the firm has invested $43.0 billion of equity in 774 transactions for a total purchase price of $229.3 billion. The Carlyle Group employs more than 1,009 people in 21 countries. In the aggregate, Carlyle portfolio companies have more than $87 billion in revenue and employ more than 286,000 people around the world. www.carlyle.com
About Cypress Equities
Cypress Equities was formed in 1995 as the development affiliate of The Staubach Company. With 7 development offices in Dallas, Atlanta, New York, Phoenix, San Francisco, Fort Lauderdale and Nassau, Bahamas, it is an independent company with a dedicated staff that focuses on portfolio acquisitions, build-to-suits, project development, sale-leasebacks and other development services for retail, automotive, hotel and resort property. Cypress Equities is currently developing over $3 billion in projects across the country.
About Kettler
Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and property management companies based in the DC metro area and was awarded the 2008 Pillars of the Industry Award for Property Management Firm of the Year by the National Association of Homebuilders. The firm's diverse business model has led to the delivery of five million square feet of commercial space and over 50,000 homes in its master-planned communities and condominiums. Kettler’s rental portfolio includes high-end, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects. www.kettler.com
Colorado Springs, CO
Kettler, one of greater Washington DC’s largest real estate development and property management companies, received three prestigious Pillars Awards at the Multifamily Pillars of the Industry Awards Gala last night in Colorado Springs, CO, including Property Management Company of the Year, Best Corporate Web Site and top honors to Michelle Priesner, Property Manager of the Year.
NAHB presents these awards annually to honor excellence in apartment and condominium design, development, marketing and operations. They are considered the most esteemed national awards in the multifamily housing industry and winners are selected from thousands of entries.
Celebrating the most prestigious award of the evening, Kettler Management was recognized as the Property Management Company of the Year. The company's diverse portfolio continues to grow and is defined by innovative partnerships with national firms such as Apple, American Express and VIPdesk, allowing Kettler to bring exclusive benefits and services to their residents.
Kettler recently began making their highly-specialized pre-development and property management services available on a fee basis to third party owners and has been awarded numerous high-profile deals.
"We are extremely honored to have been recognized for all aspects of our property operations. We have outstanding employees as well as financial and marketing partners who take pride in the Kettler brand and are dedicated to providing excellent products and services" said Cindy Clare, President of Kettler Management.
For the third consecutive year, Kettler was honored in the category for Best Corporate Web Site. With creative design and functionality led by Laurel Howell, Director of Internet Sales and Marketing, the company redefined its corporate website to reflect its new identity. Through the web site, Howell has implemented cutting-edge interactive marketing programs that have expanded the company’s reach globally. By strategic use of Google ad words, social marketing sites and progressive SEO techniques, company and product recognition have soared.
“Given the company’s diverse product lines including mixed-use, commercial, multifamily development, property management and planned communities, we needed a website to speak to a broad audience” said Howell. “This necessitated a streamlined functionality and design that communicates Kettler’s innovative leadership and diversity.”
2008 Property Manager of the Year, Michelle Priesner’s exceptional achievements deserve to be recognized on a national stage. Priesner, has the distinction of managing two high-profile Kettler properties with a combined total of 651 units and a staff of 26. Her exceptional organizational skills allowed her to complete a $1.7 million renovation at one property and maintain 97% occupancy at both. All while helping to develop Kettler’s next high-end residence, The Gramercy. Equally generous in mentoring her employees, Priesner’s encouragement and expertise has helped several of her staff advance into management roles.
“This is a wonderful accomplishment, but one that took many people to achieve.” said Priesner. “I share this award with my entire team”
The NAHB Pillars of the Industry Awards recognize the “best of the best” in the multifamily apartment and condominium industry for design and execution, marketing, and individual achievement. The Pillars Awards acknowledge the industry’s best for excellence and superior leadership in almost 30 categories.
About Kettler
Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm's diverse business model has led to the delivery of five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s rental portfolio includes high-end, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects. www.kettler.com.
Largo, MD
Kettler, one of greater Washington, DC’s largest diversified real estate development and property management companies, has announced the delivery of the first brand-new condominium community to be built in Largo, Maryland in nearly 10 years. Midtown Largo Station, located within walking distance to Largo Town Center Metro and The Boulevard at Capital Centre, is offering special services for first-time homebuyers looking to take advantage of today’s buyers market. More than half the homebuyers at Midtown Largo Station are making their first home purchase and realizing the benefits and tax advantages over renting. Recognizing the needs of first time homebuyers, Kettler has launched a new program to educate consumers about the home buying process. To assist first-time homebuyers with financing, a free, on-site seminar will take place on Saturday, March 1, from 11am-12pm at Midtown Largo Station located at 8831 Lottsford Road. Mortgage experts from Wachovia Bank, one of the nation’s largest and most reputable lenders, will be on hand to walk guests through the mortgage process including qualification requirements, credit scores, and estimated closing costs. Wachovia Bank will also discuss numerous financing options including loan programs that offer 100% financing for qualified buyers and illustrate the impact of historically low interest rates on 30 year fixed-rate loans. To further build confidence with first time buyers, Kettler has appointed a dedicated settlement coordinator to walk purchasers through the process from contract through settlement. There is also an on-site warranty manager who will provide a detailed orientation of the home for each buyer and will provide post-settlement support. To provide extra peace of mind, Kettler is providing a 10-year warranty on each unit through the Residential Warranty Company. "Largo has all of the conveniences people seek in a hometown, from shopping and entertainment to quality education and transportation. This high-end condominium community offers a vibrant urban lifestyle." said Jamie Gorski of Kettler. "We have made it more convenient for people to live where they work and play in a very upscale environment." Homeowners at Midtown Largo Station will find the services and amenities to be another benefit of the condominium lifestyle. The community offers a resident social lounge with tournament-style billiards and a multimedia theatre with a 105 inch projection television. The social areas provide a sensual atmosphere with its rich blend of fabrics and wood complimented by designer furnishings and unique accessories. Residents also have access to wireless internet as well as an outdoor swimming pool with sundeck, state-of-the-art sports and fitness club, indoor basketball court, controlled-access garage, and 24-hour concierge service provided by VIPdesk. Midtown Largo Station's condos are designed to be high-style, city-chic living spaces. The homes feature 9’ ceilings, views of natural, wooded areas and landscaped courtyards, fine hardwood cabinetry by Bruce® Cabinets, stainless steel GE® appliances, ceramic tile flooring in kitchens and baths, and designer bathrooms featuring oversized soaking tubs. About Kettler Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm's diverse business model has led to the delivery of five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s rental portfolio includes high-end, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects. www.kettler.com. For more information on attending the First Time Homebuyers seminar, call 866-735-0421. ]]>Join us at the Kettler Condominium Showcase on April 5th and 6th from 12-4pm at all Kettler Condo locations.
Midtown Bethesda NorthMcLean, VA
Kettler, one of greater Washington DC’s largest real estate development and property management companies, announced today that Cindy Clare, President of Kettler Management, has been appointed to the National Apartment Association's (NAA) Board of Directors where she will chair the state and local issues committee.
Headquartered in Arlington, VA, the NAA is the nation’s leading federation for monitoring legislation and regulation within all 50 states, and is comprised of more than 51,000 multifamily housing companies and nearly 200 state and local affiliates within the rental housing community.
Working cooperatively with the NAA staff at the state and local level, Clare will guide the issues committee in monitoring industry trends and identifying recent policy issuances.
"I feel privileged to have a seat at the table with one of the principal associations in the industry. As a board member and committee chair, I will be able to share my expertise and continue to grow in an industry that is constantly evolving," said Cindy Clare, President of Kettler Management.
As the past President of the Apartment and Office Building Association (AOBA) of Metropolitan Washington, the local affiliate of the NAA, Clare worked to influence policy on utility costs, property taxes and other regulated fees that made living affordable for residents in the area.
Since joining Kettler in 2005, Clare oversees operations of more than 10,000 apartments, while supervising an additional 4,500 units planned for the next several years.
Kettler Management is a leader in specializing in high-end apartment and affordable housing units in DC, VA Metropolitan area.
About Kettler
Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and
property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm's diverse business model has led to the delivery of five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s rental portfolio includes high-end luxury, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects.
McLean,VA
McLean, VA. January XX, 2008—Kettler, one of greater Washington, DC’s largest diversified real estate development and property management companies, has launched a new, advanced corporate website. Unlike standard corporate sites, which segment its customers from its company departments and business partners, Kettler studied past website activity and navigation paths to develop a web site that addresses the needs of their various audiences. The site has direct links to portals or sub-sites for various product types which allow a customer to search for a condominium, apartment or home directly from the home page while still having the ability to view home page links which access important corporate information. The site structure collectively provides continual interaction and allows users to quickly obtain information, whether they are potential or existing customers, stakeholders, investors, or corporate partners. “Our development approach was very forward-thinking. We studied the activity of our past website traffic and developed the new site based on the activities they performed and the actions they took,” said Jamie Gorski, Chief Marketing Officer. "The site has innovative architecture and streamlined functionality which gives each audience the specific information they need, without the confusion of impractical applications." “Many users have one objective when visiting a web site, and seek a direct path to information they want, while others enjoy the opportunity to gather information and make decisions with a wide variety of options presented to them” said Laurel Howell, Director of Internet Sales and Marketing. With that in mind, Kettler developed the website with an interactive search function so that prospects can go directly to the product they seek, or they can cross tour apartments, condominiums and planned communities to further refine the options and lifestyle they seek. Apartment residents have been extended the opportunity to learn more about Kettler condominium projects that may fit their needs, while condominium buyers also receive content on apartment communities which could suit their changing circumstances. The site successfully brings together the entire Kettler portfolio. In order to maximize customer accessibility, intense optimization efforts were employed. The site was built on a content management system (CMS) which allows for easy updates and additions, keeping the site data current and relevant for search engines. Basic tactics such as title tags and alt tags for the images have been built into the CMS system so that Kettler can adjust them as marketing priorities or business focuses shift. The use of key words was a prominent factor when working on web copy and navigation tools. Another addition to the website is the incorporation of one of Kettler’s newest corporate marketing initiatives, the launch of “Kettler Club”. This Club provides members with first-hand knowledge of new projects, offers, discounts and events from Kettler as well as up-to-the minute news and information on Kettler projects. Membership is free and anyone can join. Kettler Club will also of referral incentives to members. To develop the web site, Kettler worked with Falls Church, VA based Viget Labs to create the design and functionality of the site while content was generated in-house. Viget was selected for the project based on their usability instincts, deep knowledge of current web standards, and keen sense for what’s functionally feasible. For more information on the Kettler web site or to explore the company’s newest site features, visit www.kettler.com. About Kettler Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm's diverse business model has led to the delivery of five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s rental portfolio includes high-end, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects. ]]>Alexandria, VA
The 168 unit mid-rise began leasing in January. Move-ins started in early 2008 and the building will be completed by March, 2008. Monarch, the newest multifamily building to be delivered in Old Town, features unique flats, penthouses and lofts as well as street-level retail including Starbucks, a salon and spa, restaurant and drycleaner. Kettler has a dedicated staff which provides predevelopment services to luxury multifamily developers such as Diamond Properties, the owners of Monarch. Kettler Management has now transitioned the asset to the highly-experienced property management team who will oversee leasing and marketing. Kettler will also be responsible for preventative maintenance and building repairs as well as operations and owner communication. “Kettler Management has a first rate staff that excels at new property lease ups; especially at a building like Monarch with an excellent location convenient to transportation and one that has great resident amenities.” said Cindy Clare, President of Kettler Management. Monarch is the size of a full city block, bordered by North Henry Street, Oronoco Street, Pendleton Street and North Fayette Street in Old Town, Alexandria. The community is three blocks away from the Braddock Road metro station and four blocks north of King Street. Residents have easy access to Pentagon City and Crystal City via the George Washington Parkway. To promote resident interaction, the club room includes billiards and a demonstration kitchen. Residents also have access to a full-service sports and fitness club and amazing views of the Washington Monument and Potomac River from the rooftop garden. Services at Monarch include 24-hour concierge by VIPdesk, garage parking, personal training and fitness classes. Residents will enjoy unique floor plans, many with private patios and balconies overlooking the charming city of Alexandria. Residents may choose from a variety of interior styles, many with upgraded features such as stainless steel appliances, Kohler fixtures and granite countertops. The exteriors, which feature unique brick elevations, have an urban flair with distinctive character that is bold, yet blends with the surrounding charm of Old Town. Modern artwork is displayed throughout the buildings and courtyard. Sabine Dissaux, a New York based interior designer who specializes in boutique residential design, oversaw the interior décor of this high-end community and selected a distinctive color palette and design that speaks to this vibrant location. Kettler Management has over 10,000 apartment homes in its rental portfolio throughout Virginia, Maryland and DC. About Kettler Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm has delivered five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s diversified rental portfolio included luxury, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects.http://ksiweb/marketing/Press%20Database/Kettler%20Press%20Releases/KETTLER%20Management%20Selected%20to%20Operate%20Monarch%20Luxury%20Apt_Press%20Release.doc
]]>McLean, VA
Kettler, one of greater Washington, DC’s largest diversified real estate and property management companies, announced today that Fitzwater & Dean, P.L.C. and Prince William Health System are set to become the latest tenants to occupy the class-A office building at Prince William County Center, bringing occupancy up to 70%. “We are very excited to bring both of these tenants to this state of the art office park” said James Nobil of Kettler.
As Prince William County’s oldest local accounting firm, Fitzwater and Dean has deep roots in the community. Their new headquarters will be on the third floor of the 59,910 square foot Parkway East at County Center building, located within Kettler’s Prince William County Center, which is located directly on the Prince William Parkway, across from the McCoart Building, serving as headquarters for the Prince William County Government. Fitzwater and Dean joins existing tenants Berkley Net Insurance Company, Verizon Spinoff Idearc Media, the law firm of Compton & Duling, and Parkway Dental.
“Adding a tenant like Prince William Health System is a win for the whole community” adds Nobil. The 5,800 square foot space that Prince William Health System has leased will house a small outpatient diagnostic imaging center and a private physician office. They anticipate opening by September.
Prince William County Center is a mixed-used community that was master planned by Kettler in 1995. It is comprised of mixed-use retail and office buildings as well as 1,000 single family homes, townhomes, apartments and live/work homes which sold out in 2006. There are plans for a second office building of 90,000 square feet to be constructed within the next few years.
About Kettler
Founded by Robert C. Kettler in 1977, Kettler is among the largest private real estate and
property management companies based in the DC metro area and one of the nation’s top 20 multifamily developers. The firm has delivered five million square feet of commercial space and over 50,000 homes in its master-planned communities. Kettler’s diversified rental portfolio included luxury, market rate, affordable and fee managed assets. Currently, Kettler is developing commercial, resort and transit-oriented mixed-use projects.
About Fitzwater & Dean
Fitzwater and Dean, P.L.C. is a successor accounting firm which dates back to 1954. The firm is a full service certified public accounting firm. It offers a wide array of services including business consulting, estate planning, tax preparation and representation before the internal Revenue Service.
About Prince William Health System
Prince William Health System is the parent organization for Prince William Hospital, Caton Merchant House, an assisted living facility and the PWHS Foundation, which is the fundraising arm of the organization.
About Prince William Hospital
Prince William Hospital is a 170-bed non-for-profit community hospital. The hospital offers a full range of inpatient and outpatient services, including general medical, surgical and critical care as well as 24-hour emergency services and a Birthing Center. Other services include Behavior Health, Pediatrics, Home Health and a Wellness/Fitness Center. The hospital is fully accredited by the Joint Commission on Accreditation of Healthcare Organizations.
McLean, VA
Kettler, one of greater Washington, DC’s largest diversified real estate and property management companies, has shown steady growth throughout 2007, in spite of turbulent market conditions. Marking its 30th year in business, Kettler continued to increase its multifamily portfolio, delivering more than 2,000 condominiums to the DC area market as well as two new Class-A rental buildings.
Following Kettler’s strategic name change from KSI in early 2007, the real estate development company has been able to build a strong market identity among its constituents and further evolve the Kettler brand. Employing a 450 person staff, the firm also relocated its corporate headquarters to 80,000 square feet in Pinnacle Towers to consolidate its workforce into one McLean location. The move was part of a strategic business plan to better communicate Kettler’s diversity and to better serve its ever-expanding portfolio.
“As a private company, our strategy has been to diversify by exploring various business options through commercial ventures, land deals, multifamily development and property management deals. By acquiring excellent locations and creating public/private partnerships, we have positioned ourselves to be the largest residential developer in the greater D.C. area," said Robert C. Kettler, chairman and CEO of Kettler.
One of Kettler’s most highly anticipated residential developments, Metropolitan Park, an eight-building master plan that includes up to 3,200 multifamily units, delivered its first 399 units, which began leasing in 2007. Located in thriving Pentagon City, the classically designed post modern building is the nation’s only apartment community designed by world-renowned architect and designer, Robert A.M. Stern. Kettler also acquired the land, formerly held in a ground lease, for approximately $220 million allowing future phases to react to market conditions. Upscale condos delivered this year include: Midtown Alexandria Station, Midtown Bethesda North, Midtown North and The West Village of Shirlington. Midtown Largo Station is scheduled for delivery in early 2008.
Kettler is also currently marketing 1,740 single family, townhomes and condominiums in its planned communities located in eastern Prince William County. Port Potomac recently enjoyed its 600th contract with sales totaling $300 million and Potomac Club was recently named the Best Selling planned community in the greater DC area with 215 sales this year to date.
Kettler Management has increased its rental portfolio to over 10,000 units including fee managed deals. In partnering with national brands such as American Express, VIPdesk and Apple, Kettler has successfully been able to maximize rents, which in turn, has sustained the company’s profitability. In fact, over the past three years, Kettler Management’s NOI has increased by 19 percent, with a primarily tax credit portfolio, and has achieved the highest occupancy rate in company history. Kettler Management also offers predevelopment services, support and management to builders and developers who are transitioning for-sale assets to rentals.
Kettler’s commitment to increasing market share will be evident as noteworthy projects commence in 2008. These include future phases of Metropolitan Park, George Washington University’s Square 54 and Kettler’s expansion into Baltimore, with the groundbreaking for ‘Greektown’ a mixed use development near the Inner Harbor.
“In researching and closely evaluating industry trends and market opportunities, we target primarily transit-oriented locations that are positioned for strong job growth and economic prosperity,” said Robert C. Kettler, chair and founder of Kettler. "By partnering with other strong companies, such as ING Clarion, Principal and Boston Properties, we are setting the stage for future growth."
]]>McLean, VA
Kettler, one of greater Washington DC’s largest real estate development and property management companies, announced today that Phase One of Kettler’s residential development in the Greektown neighborhood in Baltimore will soon begin. Following last year’s significant rezoning efforts, 14-acres of land previously used for industrial purposes will be transformed into a new urban community which will reflect the area’s proud history.
Receiving approval from the Baltimore City Planning Commission in November, Kettler will now set in motion plans for 139 townhomes to be built as well as 10,000 square feet of open space to be designed as a neighborhood park. Site development is planned for early 2008.
The Greektown community will follow the patterns of traditional urban neighborhood design. To promote walkability and community interaction, it will be structured into short blocks with street-trees along wide sidewalks. Greektown residents will have access to personal garages located directly behind each block of homes.
“We will continue to provide our residents with the utmost consideration in accessibility and design while contributing to the thriving Baltimore community with a newly revitalized neighborhood,” said Rick Hausler, President of Kettler.
The community will focus on a charming, urban pocket-park with walkways, benches and manicured landscaping within the first phase of development. The publicly accessible park is centrally located to allow homeowners and neighbors to relax in the tranquility of a natural setting set in the midst of this dynamic city.
“Every downtown community deserves an oasis. A focal point of Greektown will be the community park, where residents can socialize and relax,” added Hausler.
When Phase II is approved, it will add 235 additional townhomes and two 14-story multifamily towers with epic harbor views. At that time, the park and open space will be expanded by an additional 50,000 square feet.
Located in East Baltimore, adjacent to the Fells Point neighborhood, Greektown sits along O’Donnell and Oldham Streets. The community has convenient access to both I-95 and I-895 and is just blocks away from the new John Hopkins Bayview Campus and the National Institute of Health, two leading employers in Maryland’s growing healthcare sector.
About Kettler
Based in Northern Virginia and celebrating the 30th anniversary of its founding in 1977 by Chairman Robert C. Kettler, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 20 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. The company also owns and manages 10,000 apartments. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities.
McLean, VA
Kettler, one of greater Washington, DC’s largest diversified real estate companies, announced today a 19% increase in Net Operating Income (NOI) over the past three years and a portfolio-wide occupancy rate of 96 percent. Both are the highest in company history. Double-digit increases in NOI are very rare in a portfolio made up primarily of tax credit assets. These increases are the result of streamlined operations, training, marketing and exceptional market research. Higher occupancy rates reflect continued job growth and a strong regional economy, but Kettler products are proven to command a premium.
Kettler Management oversees 10,000 units in 42 locations throughout the DC metro area, the majority of which are Kettler-owned, and is the largest developer of affordable housing in the DC area with 6,250 tax credit apartments. Since shifting its focus to luxury and market rate apartments in 2000, Kettler has delivered 1,834 apartments in The Metropolitan product line which capture the highest rent per square foot in each of the building’s competitive submarkets.
To continually maximize rents, Kettler’s in-house market research team has developed proprietary forecasting tools which have made a direct impact on the bottom line.
“While we monitor industry trends, we go far beyond that. We look at hotels or retail models to determine how we can improve our operations,“ said Cindy Clare, President of Kettler Management. “In designing new products, we retain the world’s finest architects and interior designers and offer the highest level of finishes to ensure our products command premium rents.” She adds, “Providing exceptional products and services has been instrumental in optimizing rents and minimizing turnover.”
Adding fee managed assets has also helped Kettler grow the company, enhance economies of scale and recruit and retain the best personnel. The third-party initiative has proven to be a major strength for the company. Most rental communities are Kettler owned: however, they do work with institutional partners, such as Cornerstone, ING Clarion Partners and Sun America. More recently, Kettler has been providing predevelopment services, support and management to builders and developers who are transitioning for-sale assets to rentals.
As a result of Kettler’s prominence in the industry and marketing savvy, the company has been able to further increase its value and prominence by developing strategic alliances with such national companies as Apple, American Express, Restoration Hardware, West Elm, Tiffany & Co., FlexCar, VIPDesk and more. These relationships provide residents with exclusive services and give Kettler high-profile cross-branding opportunities.
“Our residents want a wide range of services and high-end amenities in convenient locations. We provide this for them to complement their lifestyles,” added Clare.
]]>McLean, VA
Kettler, one of greater Washington D.C.’s largest diversified real estate companies, has partnered with the one of the nation’s leading furniture designers and manufacturers, West Elm, to provide design consultation and furnishings at its high-end residential community, Midtown Alexandria Station.
Located adjacent to the Huntington metro and just minutes from Old Town, Alexandra, Midtown is a 368-unit high-rise residential tower which offers spacious condominiums and a host of sophisticated social amenities. In order to offer benefits and services that are exclusive to Kettler properties, the firm has formed strategic alliances with several successful companies that reach the same target audience as the homes at Midtown Alexandria Station, giving residents access to exceptionally innovative products and services.
West Elm, a subsidiary of Williams-Sonoma and one of Kettler’s newest partners, designs high quality chic furniture and accessories with urban flair. The furniture company, best known for their unique designs and contemporary upholstery, recently opened their flagship store in Washington, D.C.
The interior of the condos at Midtown Alexandria Station feature high-end finishes that include GE Profile™ stainless steel appliances, granite countertops, and imported Italian cabinetry. West Elm designers will also provide Midtown residents design services to help create inspired interiors that compliment the high-end finishes.
“We are delighted to have the opportunity to work with a brand known for sophisticated décor and furnishings,” said Jamie Gorski, Kettler’s Chief Marketing Officer. “In addition to being of one of the nation’s most successful furniture companies, West Elm gives our residents the opportunity to create a completely unique environment that suits their tastes and lifestyle.” She adds, “Buying a brand new condo is sort of like a blank slate and the opportunity for complete self expression and reinvention is important.”
Midtown Alexandria Station, recent recipient of the Northern Virginia Building Industry Association's 2007 Monument Award, provides an exceptional selection of amenities, including an expansive outdoor pool with waterfall and Jacuzzi, landscaped sundeck with tiki bar, and an outdoor grill area. The building also offers a sports club with massage room, stylish clubroom with resident activities, an outdoor terrace with amazing city views, and a cyber café with wireless high-speed Internet access. Residents are afforded the convenience of 24/7 concierge services provided by VIPdesk, a guest suite, and controlled-access entry to building.
For more information about the condominiums at Midtown Alexandria Station, visit http://www.midtownalexandria.com
About Kettler
Based in Northern Virginia and celebrating the 30th anniversary of its founding in 1977 by Chairman Robert C. Kettler, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 20 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. The company also owns and manages 10,000 apartments in 42 locations. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities. For more information please visit www.kettler.com.
McLean, VA
Kettler, one of greater Washington, DC’s largest diversified real estate companies, announced today that Potomac Club, its master planned community located in Prince William County, VA, is the best selling planned community in the Washington, DC metro area with 207 sales to date in 2007. This data was provided by Hanley Wood's Market Intelligence division's New Home Master Plan and PUD Report.
Hanley Wood's Market Intelligence division is the housing industry's leading provider of rich data and consulting services on residential real estate development and new-home construction, covering 75 of the top U.S. markets.
Potomac Club, in its second full year of sales, features homes by three of the area’s largest homebuilders including Pulte Homes, Ryan Homes and M/I Homes.
"Kettler is known for transforming communities and building value in underserved corridors” said Cassie Cataline, Vice President of Marketing & Communications. She adds, “This location is one minute from I-95 and has direct access to VRE, it was perfectly situated for quality housing in a lifestyle community.”
Potomac Club will eventually include over 1,600 townhomes, condominiums and apartments offering a wide variety of floor plans and price ranges stating in the low $300,000’s. Models homes from all builders are now open for tours. There is also new retail being developed adjacent to the site featuring a Wegmans Food Market.
The $12 million recreation center opened this summer and offers residents extensive amenities including a state-of-the-art athletic club, indoor and outdoor pools, sundeck, yoga lawn and three story rock wall. The residents-only clubhouse also includes an innovative business center, board room and meeting space with Wi-Fi hot spots. Residents can reserve “CLUB MAC” a private lounge and billiards room, or join in the host of organized events such as wine tastings, sports gatherings and seasonal parties. For more information, visit www.potomacclub.com.
About Kettler
Based in Northern Virginia, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 20 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. The company also owns and manages 10,000 apartments in 42 locations. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities. For more information please visit www.kettler.com.
McLean, VA
Kettler, one of greater Washington, DC’s largest diversified real estate and property management companies, announced today that Asheel Shah has joined the company as vice president of real estate acquisitions.
As vice president of real estate acquisitions, Shah is responsible for originating investment opportunities, property underwriting, due diligence, financing and transaction closings of land and existing multifamily projects, condominiums, retail, residential and commercial assets.
“Asheel’s exceptional real estate and financial background will be tremendously valuable to the company,” said Robert C. Kettler, founder, chairman and CEO of Kettler. “In contributing his expertise to a wide range of notable acquisitions and developments throughout his career, Asheel will undoubtedly have an immediate impact in solidifying Kettler as a leader in real estate development.”
Shah will oversee existing and future equity joint venture relationships and agreements, the RFP process for all investments, as well as new business opportunities.
Shah, a member of the ULI Executive Committee, has 13 years of experience in the real estate development and finance industry. He began his career in the Real Estate Services Group of Arthur Andersen, and later continued his experience at CarrAmerica. Shah then joined Monument Realty and was involved in the development and acquisition of various commercial projects. Most notably, Shah contributed to the acquisition of the Watergate Hotel and the land assemblage near the entrance to the new Washington Nationals Ballpark.
Shah received his B.A. in Finance from Saint Joseph’s University and received his MBA from the University of North Carolina at Chapel Hill.
About Kettler
Based in Northern Virginia and celebrating the 30th anniversary of its founding in 1977 by Chairman Robert C. Kettler, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 20 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. The company also owns and manages 10,000 apartments in 42 locations. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities. For more information please visit www.kettler.com