Kettler Honored with Pillars Awards from National Association of Homebuilders
Kettler’s use of web for condo sales and broker information honored as unique use of cutting-edge technology
April 18, 2007
Kettler, one of the nation’s top 15 multifamily developers and a Washington, D.C. area leader in diversified real estate development and property management announced today that it won a Pillars of the Industry Award for Best Corporate Website: ksicondos.com and ksibrokers.com.
Sponsored by the National Association of Homebuilders, the Pillars Awards are the most coveted and prestigious recognition in the multifamily homebuilding industry.
Kettler’s award-winning websites were designed together to attract buyers looking for new condos and brokers in search of new homes for customers. Kettlercondos.com was designed to appeal and provide information to the style-conscious, on-the-go home buying audience targeted by Kettler. Kettlerbrokers.com provided a new avenue to reach brokers and educate them on the availability of new condo products in the market. Together, the sites promote a strong portrayal of the Kettler brand to successfully position the firm as a visionary condominium developer with unique product offerings.
Both sites are designed in HTML format for ease of use and utilize organic optimization to drive customers to the website. This, in conjunction with promotional links from other real estate web sites, dramatically increased traffic and resulted in extraordinary search engine results.
To further attract customers, the website corresponded with print ads in several national publications such as Business Week, The Wall Street Journal and Food & Wine. And, Kettler ran a Washington Post banner campaign, to further target buyers and brokers.
Both ksicondos.com and ksibrokers.com feature highly detailed information about the condominiums in Kettler’s portfolio, invitations to special events, model openings, open houses and financial seminars. Virtual tours of the communities made them easy to visualize, or for those who wanted an in-person look, a map shows the location of each property along with detailed directions.
“The website is exceptional because of its streamlined look and design, which makes it an easy to navigate, aesthetically pleasing and interactive for customers and brokers” said Laurel Howell, director of internet marketing at Kettler. “It’s also rare to see a website targeted specifically for brokers.”
The ksibrokers.com website is incorporates the same design elements as ksicondos.com, and provides information about Kettler properties, tailored to appeal and provide exclusive information to the broker community. Brokers can sign up for e-mail updates and earn rewards. In fact, this is the first ever online Broker Reward Program.
The National Association of Homebuilders (NAHB) honors the best in the industry through the Pillar awards. The winners were honored at the gala ceremony held in conjunction with 2007 NAHB Multifamily Pillars of the Industry Conference and Awards Gala held on April 12 at the Westin Diplomat Resort and Spa in Hollywood, Florida.
The Pillar awards are presented to the finest multifamily developers in the industry; those whose projects and marketing pave the way and conquer challenges in today’s complex and competitive building market.
This is the second year in a row that Kettler has been honored in this category.
Based in Northern Virginia, Kettler is a leading developer of award-winning, mixed-use residential and commercial properties across the Washington Metropolitan area. In 2007, Kettler was named one of the area’s largest private companies by the Washington Business Journal and is one of the nation’s top 15 multifamily developers. Kettler has developed more than five million square feet of commercial space and more than 50,000 homes. Current projects include urban and transit-oriented developments, multifamily housing, commercial and mixed-use developments and resort communities.