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March 31, 2017

KETTLER Begins Preleasing for Reed Row

KETTLER Begins Preleasing for Reed Row

McLean, VA. March 31, 2017 – KETTLER, one of greater Washington, D.C.’s leading real estate development and property management companies, announced today, that they have begun preleasing for Reed Row, an innovative apartment community aimed at attracting residents who want stylish living with contemporary, minimalist design in an urban setting.

“There is no luxury apartment community in Washington, D.C., like Reed Row,” said Robert C. Kettler, Chairman and CEO of KETTLER. “This is a creative, functional, and intimate apartment community that we are proud to offer in Adams Morgan. Reed Row embodies our core values of designing living spaces that are distinctive and innovative. Everything from the architecture and apartment layout, to the finishes and functionality of the living spaces, sets us apart from everything on the market.”

Reed Row offers unique apartment and architectural design features that are new to Washington, D.C. while maintaining the integrity of the surrounding historic neighborhoods. The apartments offer distinctive pod-style characteristics that are unique in the market. The layouts were inspired by efficient loft spaces in New York, San Francisco and Tel Aviv. These floorplans, developed by KETTLER and R2L Architects, include one-bedroom apartments organized around a central cube incorporating the kitchen, bathroom and laundry closet and offer extensive built-in cabinetry for storage. By centralizing these elements, the remainder of the apartment is uncluttered for residents to furnish and use as they desire. Additional unit features include wood flooring, European kitchen appliances, nine-foot ceilings, private rooftop terraces, and impressive views of the city.

KETTLER worked for more than six months with community groups to ensure the architecture of Reed Row preserved the character and charm of Adams Morgan. The entrance to the building includes an open-air carriageway that connects to a lushly-landscaped interior courtyard. This carriageway emulates the open breezeways of the Colonial South, but with modern fixtures and finishes. This visual blending of the public and private space marries the elegance of the more traditional architecture with the reality of the community’s modern, urban setting.

Located at the center of one of the District’s most vibrant and culturally diverse neighborhoods, Reed Row is within walking distance of the city’s top restaurants, entertainment and shopping, with a Walkscore of 98.

“One of our goals was to respect the historic nature of Adams Morgan and not only compliment it, but blend in,” Ms. Tyrrell said. “While our design on the inside is distinctive, we made certain we preserved the beauty and charm of the neighborhood. We paid attention to detail by installing steel-faced windows and using the rhythm and materials that matched many of the row houses in Adams Morgan.”

Other building amenities include a fitness center, ride-in bike room and maintenance shop, outdoor living room with firepit and water feature, a contemplative interior rooftop garden, and a roof-deck with breathtaking views of downtown Washington, D.C. The building also includes a wifi-enabled co-working space for the robust telecommuting community in Adam’s Morgan that converts to a social lounge in the evenings.

In addition to R2L Architects as the project’s architect and interior designer, the project team includes SK&A Engineers as the structural engineer, Parker Rodriguez, landscape architect; LF Jennings, general contractor, and Bohler Engineering, civil engineer.


KETTLER and KETTLER Management are owners, operators, and developers of apartments, condominiums, and mixed-use projects in the Washington, D.C. metropolitan area and throughout the mid-Atlantic region. Headquartered in McLean, VA, the company has developed over 20,000 multifamily units, 5 million square feet of commercial space, more than 46,000 homes in 25 master-planned communities and many of the region’s premier mixed-use communities. KETTLER Management successfully manages 30,000+ apartments for KETTLER and 3rd party clients in the Northeast, Mid-Atlantic, Southeast and Texas and offers a full range of services to corporate and institutional real estate owners.