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Kettler in the News
April 28, 2017
KETTLER Brings Natural Luxury to the Heart of Bethesda with Element 28 Apartments
McLean, VA., April 12, 2017 – KETTLER, one of greater Washington, D.C.’s leading real estate development and property management companies, has begun leasing for Element 28 in Bethesda, an innovative apartment community that exudes a smart and natural vibe to match Bethesda’s reputation as the best-educated city in the U.S.
With only 101 apartments, Element 28 is more like a boutique condominium community with its spacious, comfortable units featuring expansive views, extensive use of wood and stone and thoughtful amenities to create a resort-like ambience that is literally in the heart of town: on Commerce Lane, midway between Old Georgetown Road and Wisconsin Avenue.
“Element 28 is distinctive in that it is pure luxury unmatched by any other apartment community in the submarket,” said Robert C. Kettler, Chairman and CEO of Kettler. “Its price point for the average unit is on par with the finest condominiums in the market. With just 101 apartments we wanted Element 28 to incorporate luxury with room to stretch out, entertain, and breathe.”
A new plaza and sculpture garden act as a front yard for the 16-story community, connecting it to shopping, entertainment and Bethesda’s best restaurants. The Bethesda Metro Station is just up the block for easy access to Washington, D.C., eight miles away. The sculpture garden itself is an attraction distinguished by an eye catching bright green leaf sculpture. The homes are designed to be light and airy, with options ranging from unusually spacious studios designed for singles or couples, all the way up to three-bedroom units -- a rarity in urban locations, but perfect for discerning families, not-quite-empty nesters or those who seek a little extra space to spread their wings. With its red glazed terracotta panels, Element 28 stands out from the crowded Bethesda market populated by brown, white, and beige buildings.
“When you come up the Metro escalator the first thing you see is Element 28,” said Kevin Peterkin, Director of Multi-Family Development at Kettler. “It is this bright red building that just stands out against the gray and white commercial buildings that have dominated the downtown streetscape for years. This is definitely a unique building.”
All the homes at Element 28 feature Bosch and Thermador appliances, includingwood cabinets and paneled refrigerators to match; white quartz and granite countertops; wood-plank flooring; and stone-tiled spa showers and soaking tubs. Some also have private terraces and custom closets outfitted by the Container Store.
Among other noteworthy amenities, cyclists will find plaza-level parking for their bikes and a storage room with a work station for tune-ups, while commuters can check the transit screen for real-time updates of their transportation options. Oenophiles can store their prized bottles in temperature-controlled wine lockers in the lobby.
“We wanted the best of the best,” Peterkin said. “It feels like you are living in a boutique condominium, but it is rental apartments. This one really stands out form the rest of the competitive set in terms of its amenities and unit finishes.”
Element 28 also features generous community areas, including a rooftop lounge with retractable glass doors, an indoor-outdoor clubroom and a 24-hour state-of-the-art fitness studio. The building also has a conference center and a Wi-Fi lounge – with free coffee and modern furniture -- where residents can plug in and work or surf the Web.
But Element 28’s beauty is not only skin deep. Designed by R2L Architects, the landscaped roof deck and street-level plaza address Montgomery County’s tough storm-water management requirements and reduce the building’s “heat island” effect. Element 28 also uses a variable refrigerant flow HVAC system that maximizes efficiency as well as the usable areas of the building and its roof. KETTLER is targeting LEED Gold also by offering an array of green features ranging from Energy Star appliances to a green roof, to a bio-retention facility that naturally treats storm water runoff.
KETTLER and KETTLER Management are owners, operators, and developers of apartments, condominiums, and mixed-use projects in the Washington, D.C. metropolitan area and throughout the mid-Atlantic region. Headquartered in McLean, VA, the company has developed over 20,000 multifamily units, 5 million square feet of commercial space, more than 46,000 homes in 25 master-planned communities and many of the region’s premier mixed-use communities. KETTLER Management successfully manages 30,000+ apartments for KETTLER and 3rd party clients from the Northeast, Mid-Atlantic, Southeast and Texas and offers a full range of services to corporate and institutional real estate owners.